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LOGO

A symbol or other design adopted by an

organization to identify its products,

uniform, vehicles

WHAT ARE THE 7 TYPES OF LOGOS AND HOW DO THEY LOOK?

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PICTORIAL MARKS OR LOGO SYMBOL

The best choice for a logo symbol or pictorial mark is one that people can blatantly associate with a brand name and product. These symbols can be used to convey a deeper meaning and evoke a specific emotion. They work well for branding and often translate well to different cultures. Moreover, these brand marks tend to scale well.

Pictorial marks and logo symbols are two of the most versatile logo types. A brand can start by using both the text and the pictorial element in a single mark or use them separately for marketing purposes. 

  • Can be drawn literally

  • Great for personality

  • Not usually traditional or serious

MONOGRAM • LETTER MARK • LETTER FORM

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Monogram logos often consist of multiple letters while letterform logos often consist of a single letter. This form of logo can also be used to serve as a secondary logo for things like profile images or favicons. Monogram logos are also considered to be a bit more traditional than letterform logos which are a more modern alternative. 

Designing a unique monogram or letterform Logo can be tricky, but if done correctly, it can be easily recognized and memorable. While these logos are often highly versatile and can be easily reproduced, they're also very popular. Make sure you and your designer do enough research to avoid having a logo that looks similar to another brand.

Monogram Logo:

  • Great for long names

  • Takes time to establish

Letterform Logo:

  • Very Popular

  • Recognizable

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Wordmarks can be used in various contexts such as business cards and social media. However, if they aren't designed properly, they may be difficult to use on small mediums. On the other hand, Wordmark logos incorporate the company's name so they tend to create immediate name recognition and are often the longest-lasting.

Legibility is a primary concern when designing a wordmark so hiring a professional designer with branding experience is essential. Wordmarks and logotypes are often more versatile and can change over time, which is useful for growing companies and adjusting to changing business needs.

  • Great for name recognition

  • Not great with long names

  • Single or combined words work best

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EMBLEM

Emblems as a standalone logo aren't always as flexible as some of the other types of logos. An emblem logo should be simple and clear. If it's too busy it will be difficult to reproduce across all branding platforms. For instance, emblem logos can become illegible on small mediums like business cards or when used on large mediums that are meant to be viewed at a distance. 

But they are still an excellent choice for businesses that want a traditional look.

  • Convey tradition and longevity

  • Convey dignity and seriousness

  • Don’t always scale well

COMBINATION LOGO

Combination logos have the advantage of being highly customizable, hence boosting the chance of the customer remembering the brand. Because they give designers multiple variations of the logo they can be effectively reproduced on any medium. Although these logos of highly versatile they can also get diluted so it's important to build a strong brand design system when choosing a combination logo.

  • Highly adaptable

  • Great for new companies

  • Can be confusing to use so it's best to hire a professional

ABSTRACT LOGO MARKS

Since the purpose of abstract logos is to express brand emotions and not to imitate objects, they can be a bit risky and will likely require time to fully sink in. That being said, they can also be very effective and can be used across all types of branded merchandise and advertising campaigns.

Abstract logos are great for companies with a global presence. Designing the right abstract logo design requires a solid understanding of design principles. To avoid any misconceptions about the logo design it's important to gather feedback from a wide variety of cultures and perspectives.

  • More serious

  • Tend to be unique

  • Conveys feelings rather than facts

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MASCOT LOGO

The characters used in mascot logos can be almost anything but they should always display some sort of human characteristics. Mascots are known for being relatable and are great for businesses that want to illustrate their unique brand promise or experience.

Mascot logos are popular among all types of businesses. Whether you're a local small business or an international brand, mascots are a great way to make a lasting impression on your target audience.

  • Great for connecting with people

  • Flexible and diverse

  • Not usually serious

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